2023 was the year of Skincare and wrinkle relaxing for GlowdayPRO practitioners.

• We saw an increase in Skincare Consultations from 1.2% in 2022 to 10.6% in 2023.

• 70.3% of all treatments conducted were injectables, down from 79.4% in 2022.

• Wrinkle relaxing treatments continue to be the most popular injectable treatments, with 58% of all treatments administered being toxin treatments.

• Glowday.com had a record 5,143,449 page views in 2023.

• Glowday practitioners have amassed an amazing 13,356 reviews!

Heading into 2024

The craziness that is December is over…and we have entered 2024.

The focus on skin will continue.

Skincare, wrinkle relaxing, skin boosters, polynucleotides, microneedling and LED add ons will continue to be in demand. The fixation with fillers will continue to fall away, as there is still a wide-spread misconception that these make you look weird. Treatments that focus on collagen banking and production will increase in relevance.

Post-Christmas, post-sales, no events coming up, in the depths of winter…all contribute to a seasonal lull in appointments being booked. January is a slow month for many in aesthetics, with things starting to pick up around March.

And whilst the industry is still growing, with estimates around 15% annual growth globally, the year ahead in aesthetics is likely to be challenging.

• The early part of the year will bring increased energy prices

• The cost of living crisis is forecast until the end of 2024

• There’s increased competition for aesthetic patients as more medics and non-medics train in aesthetics

• There’s sustained competition in the skincare space from online and high street retailers for skincare clients

• A persisting stigma surrounding aesthetic treatments

The landscape means that now, more than ever, aesthetic practitioners must be intentional in growing a business that is sustainable, resilient and profitable.

If you’re not sure where to start, check out this Business Audit Questionnaire to help you identify where improvements can be made in your aesthetics business.