Glowday Pro

View Original

Skin Is Most Definitely IN!

Do you do Online Skincare Consultations? If you don't, maybe it's worth considering adding this to your offering?

There was a turning point during the pandemic and endless lockdowns that finally made many of us pay attention to our skin.

It might have been that because we were unable to go out, we focused on our skin health? Or maybe it was the tedious hours staring at ourselves on video calls, seeing far too much of our faces, from EVERY SINGLE angle? Perhaps, the fact that we were going through "an unprecedented time” and were riddled with stress and anxiety, which often show on our skin, and we wanted some small slice of a normal routine…whatever it was, more of us began paying attention to our skin.

Google searches for skincare went through the roof. We couldn’t pop to Boots, but we could order skincare online. And we did!

Some thought this would fall back when the world went back to “normal”, but it that didn’t happen. John Lewis reported a shift away from cosmetics, towards skincare, during and following the pandemic. This has continued over the last two years, with the UK prestige skincare market is worth in excess of £534 million.

Skin is most definitely in!

And it's a win-win for aesthetic practitioners and their patients.

Online skincare consultations give your patients access to expert advice, convenience and efficacious products that they can't pick up on the high street, order off Amazon or get in their weekly shop...all from the comfort of their home.

For you, retailing skincare via online consultations not only boosts the revenue of your aesthetics business, but it also helps you attract new patients for in-clinic treatments.

Whether you:
- have a stock of products in clinic which you can post out yourself
- work alongside a pharmacy that sends out any orders direct to your patients
- use a third party to fulfil any skincare orders

You can manage the bookings, forms, patient records, photos, payments and review collection with GlowdayPRO.