GlowdayPRO Blog

Business advice, marketing tips and news for aesthetics practitioners.


Latest Articles


Hannah Russell Hannah Russell

Trending Treatments

Google Trends is a great way to figure out whether there is general interest in particular treatments and whether that interest is growing or stagnating.

Here are a few snapshots from Google Trends which show the underlying interest in certain aesthetic treatments.

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Hannah Russell Hannah Russell

5 Reasons You Should Share Your Reviews

With 97% of people deeming reviews “Important” or “Very Important” when choosing a practitioner, reviews are one of the cheapest, easiest and most effective ways of building trust online.

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Hannah Russell Hannah Russell

5 Fabulous Features you NEED!

GlowdayPRO secure affordable aesthetics software allows you to run your business from a single, secure platform. We’re continually building new features and tweaking the platform to make it better for you and your patients.

Here are 5 new features that help you save time, reduce your admin load and help your business grow.

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Hannah Russell Hannah Russell

How much should I charge?

Setting your prices is HARD. Knowing when to increase your prices is HARD.

Read on to figure out how to price your services? And when to put your prices up…plus a handy calculator to help you!

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Hannah Russell Hannah Russell

5 Automations Aesthetic Practitioners NEED!

Any task that you have done half a dozen times, and need to do half a dozen more probably needs automating!

Automating repetitive tasks saves you time, improves efficiency, increases your margins and allows you to actually focus on your business.

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Hannah Russell Hannah Russell

Deposits - To Charge or Not to Charge?

Deposits and charging for consultations. Coming from the NHS, many practitioners feel awkward with conversations about money, particularly conversations around deposits and charging for consultations.

Read more on the pros and cons of deposits.

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Hannah Russell Hannah Russell

Are you keeping your patient data safe?

As electronic patient records become the norm, it’s important for you to understand your responsibility in ensuring the software you use has the necessary technical and organisational systems in place.

Do you know how your patient data is stored? And the security measures they have in place?

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Hannah Russell Hannah Russell

Fed up of late cancels & no-shows?

Flaky patients are a PITA.

Late cancels and no-shows eat into your profits, hammer your productivity and impact your positivity.

Read on for 3 ways to protect yourself from no-shows and late cancellations.

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Hannah Russell Hannah Russell

Where Are We With Aesthetics Regulation?

Earlier this year. the Government announced it is to 'crack down' on unregulated cosmetic procedures and will introduce a licensing regime in England. So what progress has been made and what does it mean for practitioners?

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