In the absence of you being able to meet and greet every potential patient, patients use heuristics - mental shortcuts - to make decisions about whether you’re the right practitioner for them. The conclusion they come to when viewing and appraising these heuristics determines whether you’ve made it onto their consideration list, and ultimately, whether they book you.

So, how do you demonstrate that you’re an expert, trustworthy practitioner, who will deliver amazing results, without causing harm, all through a phone screen?

You've done the aesthetics training course. You’ve set up. Got your clinic sorted. You’re posting to instagram and have told your friends and family

But nobody is booking you : (

Building an aesthetics business from scratch takes time, effort and patience. But there are a few reasons you may not be getting booked, which you’re able to do something about.

Search engines aren’t just listening to what you have to say about yourself – they’re listening to what other people have to say about you.

Reviews are a powerful form of customer content that has huge implications for SEO and boosting organic traffic.

Learn how partnering with complementary local businesses can significantly boost bookings for your aesthetic clinic. Discover a range of potential business buddies and explore effective strategies for collaboration to expand your reach and increase visibility.

The idea behind premium pricing is to cultivate a sense of your products or services being better than the rest in the market.  What “better than” means depends on your ideal patients. This helps you to maximise your revenue with a client base for whom price is not the most important factor when choosing a practitioner.

Glowday has a suite of easy-to-use digital products that make running, marketing and growing your aesthetics business easy.

Marketing is one element of running an aesthetics business that practitioner often struggle with the most. But it needn’t be that way.

GlowdayPRO is the only aesthetics software that makes marketing your aesthetics business a breeze!

We all know the importance of reviews. They are amazing social proof, a great marketing asset, they help new patients pick you. But most practitioners are RUBBISH at collecting them.

Here are 5 reasons you’re not collecting reviews and how to fix them.

Online skincare consultations give your patients access to expert advice, convenience and efficacious products that they can't pick up on the high street, order off Amazon or get in their weekly shop...all from the comfort of their home.

Here’s how you can conduct Online Skincare Consultations easily, with GlowdayPRO.

That amazing feeling, where immediately after a treatment, the delight your patient experiences is so obvious it give you immediate satisfaction of a job done well.

Unfortunately, it doesn’t always work out that way. Sometimes, treatments disappoint.

Here are six reasons patients can be disappointed with their treatments and how to avoid them.

Being able to show your patients how they can book in with you, carousels of your before and afters, a backdrop for green screen reels, how to leave you a review - essentially any time you want to show your audience something on your iPhone - can be done easily using just your phone and Canva.

The vast majority of aesthetic practitioners don’t think of revenue and profitability on a per patient basis, instead they focus on individual treatments rather than nurturing patients.

Knowing the Customer Lifetime Value (CLTV) of your patient personas will help you make better marketing, training and retention decisions, resulting in increased profits.

Knowing your boundaries, communicating them clearly to your patients and enforcing them will help you achieve a version of work/life balance that works for you.

This article is for you if you have a general reluctance, inability and awkwardness regarding setting business boundaries.

As those who use GlowdayPRO know, we are always keen to improve the product for both practitioners and their patients, so here’s a round up of some of the lovely features Andy and his team have released this month…so far!

Whether you work a 6 week shift pattern, work a couple of days in one location and a few days in another each week, or work 3 days a week from your home clinic and pop to a salon the 3rd Thursday of each month…you can now work your way using GlowdayPRO.

Wondering how GlowdayPRO works for you and your patients? Here’s a video showing you just how easy to use GlowdayPRO is.

By embracing the concept of treatment plans, courses of treatments and combination treatments rather than standalone treatments you can articulate and document the recommended treatments, cadence and cost across a period of time, rather than simply delivering a single treatment.

Marketing funnels are a useful tool to help you visualise how patients move from first finding out about your business, to becoming loyal patients. Understanding your marketing funnel and how to lube it allows you to convert more browsers into bookers.

Do you know your LTV from your CAC? Do you know who your most profitable patients are? Or do you know how many toxin treatments you need to break even?

Read on to find out why identifying, knowing and nurturing your most profitable patients is critical to your success as an aesthetics practitioner.

A comprehensive discussion of the blockers people have when considering aesthetic treatments and how aesthetic practitioners can break them down.