10 Quick Content Ideas For Aesthetics Clinics
Struggling with marketing your aesthetics business?
Struggling for inspiration for content to share on Instagram? Not sure what to post on Facebook? Don’t even know where to start?
Check out the GlowdayPRO social media marketing content templates perfect for aesthetic practitioners, done for you…from just £20!
Whilst done-for-you posts are a great timesaver, it’s important to show up authentically, as YOU in your marketing.
People don’t book treatments. They buy solutions to the problems they have, from people the like and trust, at times and locations that are convenient to them, at prices that represent value.
So it’s essential you show up to market yourself, your business and demonstrate you’re able to solve peoples problems.
Ten Quick and Easy Content Ideas
Here are ten quick and easy things for you to try when creating authentic marketing content as an aesthetic practitioner.
B-roll
Take some video footage using your phone of your clinic, show your followers ‘behind the scenes.’ Take short clips from different angles and use them in a reel with some trending music and overlay it with a voice over/caption
5 things I do to keep your face safe - sterile field, hand washing, gloves, single use products, training
How to find us - film your journey to work, highlight parking, transport etc.
Do a <insert treatment> with me - film a treatment, voice over and text overlay.
My Top 3…
Create carousels of your top three treatments for specific issues such as acne, hyperpigmentation, dry skin, large pores, oiliness, fine lines, dullness, stretch marks, scars etc.
Myth busting
You know the misconceptions, tell people why they’re wrong! Look fake, expensive, painful, once you start, you can’t stop, downtime is too long, too many risks. Repurpose this content as carousels, reels, longer videos and stories.
AMA - Ask Me Anything
Invite your followers to ask questions on your stories using the ‘Question’ feature. You can add questions yourself. Share the question and a video response in a reel. Share to your stories and save in a FAQ highlight.
Before and after photos/reels
It’s a no-brainer. This is the one thing your followers REALLY want to see! Don’t be shy about showing off your work! Not only does it demonstrate you’re great at what you do, it allows people to see whether your existing patient base represents them. Mix up carousels, single photos and video before and afters. Remember to ensure that the lighting and angles are consistent. Add your brand assets - colours, logo - and treatment names.
Thank - Share - Ask
Share your reviews. Regularly. To your grid and then to your stories. Save these in a dedicated highlight.
And whilst you do so, thank those who have already reviewed and give those who haven’t yet a gentle nudge.
Share your intel
Share your own skincare routine, tell people what treatments you have, film your own appointment! Share the ups and downs, pros and cons.
Problem / Solution
You know the common concerns your clients present with in clinic. Summarise the problem and present the solution. Verbally, visually, in photos or videos.
Theme it
Use themes/occasions to talk about treatments. Best treatments for brides, tired mums, young women, menopausal ladies, winter skin, summer skin, between seasons skin, holiday prep, etc.
The Patient Journey
Create posts about your patient journey - from research to booking in, what to expect in the waiting room through to follow up. By removing the uncertainty, by showing up as you, you increase trust and reduce nerves!