GlowdayPRO Blog

Business advice, marketing tips and news for aesthetics practitioners.


Latest Articles


I’m Not Getting Any Bookings? HELP!

It’s frustrating, isn’t it?

You’ve done the aesthetics training, bought the products, sorted your sharps disposal, paid for your insurance and you’re posting on socials regularly…but you’re just not getting the bookings…what’s going on? And more importantly, what can you do about it?

Well, you could have a marketing problem. Or a channel problem. Or a positioning problem. Or a location problem. Or a branding problem. But how do you know which? Here’s how…

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Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Starting Your Aesthetics Business - Part Five - Establish Processes & Systems

Many practitioners start their businesses with their phone calendar, WhatsApp, bank transfers and pen and paper forms. Whilst it’s a good idea to keep things lean when you start up any business, there are fundamental things that are needed to succeed - processes, systems and automations being crucial.

Understanding your patient journey and putting into place necessary automations BEFORE you begin to market your aesthetics business is an important step that will allow you to focus on marketing your business, rather than spending your time on low value admin tasks that could easily be automated.

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Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Starting Your Aesthetics Business - Part Three - Know Your Numbers

Many practitioners set their prices by looking at what their nearest competitors are charging…but this is ALL WRONG!

Understanding your costs BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful aesthetics business. Read on for how to figure out your costs to inform your pricing.

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Hannah Russell Hannah Russell

Starting your Aesthetics Business - Part Two - Sort Out You Brand

Many practitioners think branding = logo + colours, but it is so much more than that.

Defining your brand BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful clinic.

Read on for how to create your aesthetics business brand.

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Hannah Russell Hannah Russell

Starting Your Aesthetics Business - Part One - Who are your customers?

How do you market your aesthetics business? Well, before you jump headfirst into Instagram, or Google Paid ads…STOP! You need some foundations in place BEFORE you begin to build your business.

Here’s the FIRST thing you need to do…know WHO you’re trying to attract…

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Hannah Russell Hannah Russell

How Do I Market My Aesthetics Business?

Not sure where to get started with marketing your aesthetics business? Struggling to figure out where to spend your time?

Here’s an introduction to marketing for aesthetic practitioners.

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Hannah Russell Hannah Russell

Clinic Quiet? 20 Things To Do

“My clinic is quiet!?” “I’ve never been so quiet!?” “Is it just me, or is everyone quiet?”

I hear aesthetic practitioners say things like these often. And often they then go bonkers posting on Instagram to try to drum up some bookings. If this sounds like you, you need to read this…

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Hannah Russell Hannah Russell

“The Aesthetic Industry is Saturated”

“There’s too much competition”

“The market is saturated”

“I can’t compete with non-med pricing”

Are you even an aesthetic practitioner if you’ve never thought these things?!?

Read on to find out how to assess your competition and manage that monkey on your shoulder!

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Hannah Russell Hannah Russell

Protecting Patient Data: Why Private Aesthetic Practitioners Must Prioritise Data Security

Pen and paper, Excel and email and software that hasn’t been purpose built to house patients most sensitive, personal information are being used by independent aesthetic practitioners across the UK. Patient data is at risk, and often, practitioners have no clue.

Yet, legally, accountable practitioners are required to take appropriate measures to keep their patient data safe.

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Hannah Russell Hannah Russell

How to collect MORE fabulous REVIEWS

Reviews make you feel good - everyone likes a pat on the back and the personal fulfilment they give. But for aesthetic practitioners, patients’ reviews hold lots more power and potential. Learn why.

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Hannah Russell Hannah Russell

A Quick Guide to SEO for Aesthetic Clinics

You quickly realise, when you set up your own aesthetics business, that you need to become not only an expert injector, but an expert marketer, designer, bookkeeper, admin and sales person!

One of the things you should quickly acquainted with is websites, Google, blogs and SEO.

This guide covers the basics every practitioner needs to know about SEO.

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Hannah Russell Hannah Russell

How to Set Up Your Google Business Profile

A Google Business Profile is something that literally puts your business on the map, yet it’s something that aesthetic practitioners often overlook.

Here’s a step-by-step guide to setting up your Google Business Profile.

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