GlowdayPRO Blog
Business advice, marketing tips and news for aesthetics practitioners.
Latest Articles
I’m Not Getting Any Bookings? HELP!
It’s frustrating, isn’t it?
You’ve done the aesthetics training, bought the products, sorted your sharps disposal, paid for your insurance and you’re posting on socials regularly…but you’re just not getting the bookings…what’s going on? And more importantly, what can you do about it?
Well, you could have a marketing problem. Or a channel problem. Or a positioning problem. Or a location problem. Or a branding problem. But how do you know which? Here’s how…
Starting Your Aesthetics Business - Part Five - Establish Processes & Systems
Many practitioners start their businesses with their phone calendar, WhatsApp, bank transfers and pen and paper forms. Whilst it’s a good idea to keep things lean when you start up any business, there are fundamental things that are needed to succeed - processes, systems and automations being crucial.
Understanding your patient journey and putting into place necessary automations BEFORE you begin to market your aesthetics business is an important step that will allow you to focus on marketing your business, rather than spending your time on low value admin tasks that could easily be automated.
Starting Your Aesthetics Business - Part Four - Find & Enforce Your Boundaries
Knowing your personal and professional boundaries, communicating them clearly to your patients and enforcing them will help you achieve a version of work/life balance that works for you and prevent you from becoming resentful and burnt out.
Read on to discover how to find, communicate and enforce your boundaries.
Starting Your Aesthetics Business - Part Three - Know Your Numbers
Many practitioners set their prices by looking at what their nearest competitors are charging…but this is ALL WRONG!
Understanding your costs BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful aesthetics business. Read on for how to figure out your costs to inform your pricing.
Starting your Aesthetics Business - Part Two - Sort Out You Brand
Many practitioners think branding = logo + colours, but it is so much more than that.
Defining your brand BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful clinic.
Read on for how to create your aesthetics business brand.
Starting Your Aesthetics Business - Part One - Who are your customers?
How do you market your aesthetics business? Well, before you jump headfirst into Instagram, or Google Paid ads…STOP! You need some foundations in place BEFORE you begin to build your business.
Here’s the FIRST thing you need to do…know WHO you’re trying to attract…
How Do I Market My Aesthetics Business?
Not sure where to get started with marketing your aesthetics business? Struggling to figure out where to spend your time?
Here’s an introduction to marketing for aesthetic practitioners.
How to Get More Bookings…Make It Easy For People To Book You!
It makes sense to pop you booking link in as many places as possible to make it obvious, simple and as easy as possible for your patients. “DM to book” “Email to book” “Call to book” require your patients to do work.
Here are 6 places you should pop your booking link.
10 Quick Content Ideas For Aesthetics Clinics
Struggling to know what to post on social media? Not sure what content to create. Here’s 10 quick ideas that will fill up your blogs, socials and newsletters in no time.
Clinic Quiet? 20 Things To Do
“My clinic is quiet!?” “I’ve never been so quiet!?” “Is it just me, or is everyone quiet?”
I hear aesthetic practitioners say things like these often. And often they then go bonkers posting on Instagram to try to drum up some bookings. If this sounds like you, you need to read this…
“The Aesthetic Industry is Saturated”
“There’s too much competition”
“The market is saturated”
“I can’t compete with non-med pricing”
Are you even an aesthetic practitioner if you’ve never thought these things?!?
Read on to find out how to assess your competition and manage that monkey on your shoulder!
Boost Your Aesthetics Business with Professional Photography
Great, professional photography get 7x more views, 25% more bookings and generate 40% more revenue than those with poor, shoddy photography.
If you’ve not invested in amazing photos for your business, you’re missing out.
How Much Will I Earn Doing Botox?
What’s your most profitable treatment? Here’s a handy calculator to figure out the margins on your treatments…is it Botox? Or microneedling? Maybe a simple chemical peel?
Check out this handy calculator to work out your treatment margins.
How Much Does It Cost To Run An Aesthetics Clinic?
The costs of running a clinic aren’t to be underestimated.
Whether you have a converted room in your home, a bespoke garden room, rent a room in a salon or have your own clinic space, there are costs associated with opening the doors each day.
Check out this handy calculator to work out how much it costs to run an aesthetics clinic.
Protecting Patient Data: Why Private Aesthetic Practitioners Must Prioritise Data Security
Pen and paper, Excel and email and software that hasn’t been purpose built to house patients most sensitive, personal information are being used by independent aesthetic practitioners across the UK. Patient data is at risk, and often, practitioners have no clue.
Yet, legally, accountable practitioners are required to take appropriate measures to keep their patient data safe.
VAT and Medical Aesthetics
Should you pay VAT on your Botox? Are confused about VAT in medical aesthetics? Not sure what the rules are?
In this article, we will cover what VAT is, how it applies to medical aesthetic treatments, how to keep accurate records and what could happen if you’re not compliant.
How to collect MORE fabulous REVIEWS
Reviews make you feel good - everyone likes a pat on the back and the personal fulfilment they give. But for aesthetic practitioners, patients’ reviews hold lots more power and potential. Learn why.
Thinking of Offering Instant Credit in Clinic?
Many aesthetic clinics are introducing Buy Now Pay Later financing options to their service offering to make treatments affordable for their patients. Here are 6 things to think about BEFORE you offer Klarna, Payl8r or GoCardless to your patients.
A Quick Guide to SEO for Aesthetic Clinics
You quickly realise, when you set up your own aesthetics business, that you need to become not only an expert injector, but an expert marketer, designer, bookkeeper, admin and sales person!
One of the things you should quickly acquainted with is websites, Google, blogs and SEO.
This guide covers the basics every practitioner needs to know about SEO.
How to Set Up Your Google Business Profile
A Google Business Profile is something that literally puts your business on the map, yet it’s something that aesthetic practitioners often overlook.
Here’s a step-by-step guide to setting up your Google Business Profile.