Fill Me Up Buttercup!

Dermal fillers are big business, and it’s yours for the taking.

The worldwide market research company, Precedence Research has estimated that across the globe the dermal filler market is set to grow by a compounded annual growth rate of 7.7% over the next eight years, to become worth a whopping 8.74bn dollars by 2030 and Europe will be the fastest growing region!

The Only Way Is Up.

Perhaps unsurprisingly given the fact most personal contact businesses have been closed or operating at a skeleton level for a couple of years thanks to Covid, demand for fillers fell by almost 25% in 2020. However, the good news for you is that demand is now growing fast and according to the data, people are willing to spend more than they were before on aesthetic treatments. So if you’re worrying about increasing prices or that the cost of living crisis in the UK will severely impact your business, it could be time to stop worrying and focus on attracting those patients willing to spend the money!

Forever Young

According to the data, the ‘wrinkle repair’ segment (cute term for it) is the dominant force for growth (no surprise) and new product launches aimed towards this market sector are expected to further boost growth. For example, Teoxane's RHA Redensity, which can be used to minimise the appearance of facial lines and wrinkles, was authorised by the US FDA in January 2022. It’s been predicted that further new advancements from filler manufacturers for products for specific facial locations, allowing for targeted treatment, will further fuel this growth.

Lip Service

Of course, lip fillers remain high in terms of volume of procedures and accounts for the second-largest segment for fillers. It’s predicted that demand that will continue to rise, driven by the development of minimally invasive procedures. For example, Merz Pharma announced the launch of Belotero Lips in April 2018, which is specifically designed for lip enhancement and the treatment of perioral lines.

Liebe Filler!

Behind the USA, Europe holds the second largest market share and will be the fastest growing region, with the European citizens loving fillers and lots of spend from European manufacturers on new products. Germany is named as the largest European nation for fillers, with 284,407 hyaluronic acid procedures being conducted in 2020 and the most number of aesthetic procedures overall in the whole of Europe! Who knew the Germans were so into injectables!

Here Come The Boys

The data implies that while practically all demographic groups have expressed an interest in injectables, it is especially true for men who are increasingly turning to facial fillers treatments. There are lots of ideas on how you can attract this growing market in this article here, check it out!

Before and after images are your most powerful tool to show potential patients how fillers are nothing to be feared.

Fill Up Your Potential

Generally, the growth for filler in particular, is being fuelled by the growth in general for non-surgical aesthetic treatments. Half the job is being done for you, consumers are more open to the idea of aesthetic treatments than ever. The market is turning away from surgical cosmetic treatments and want less invasive, minimally invasive cosmetic treatments that can address their concerns. They’re open to injectables, they perhaps just don’t know that dermal filler is the product that can address their sagging jawline, wonky nose or asymmetry.

Don’t just tell them what you do, show them what you do. Use video, reels, images and your before and after photos on GlowdayPRO to demonstrate you have the solution for them.

Address their concerns about safety, risk and longevity head on. Explain that you’re medically trained, can handle a needle or two and all the precautions you will take to ensure a safe and satisfactory result.

Reassure patients that you use different fillers for different purposes, that their treatment will be bespoke, natural and subtle. That results will be undetectable to other people and you don’t deal in puffy pillow faces.

On Instagram, use your highlights to have a permanent ‘section’ to educate patients all about filler. Use real patient stories, show their before and afters, explain what you did and how you did it.

There’s enough new patients out there for you, you just need to go grab them. By subscribing to GlowdayPRO, we can help you find these patients by promoting your clinic and treatments on the UK’s biggest aesthetic website Glowday. We also provide you with all the tools you need including an online diary, facial markup, digital forms and payment processing. Check it all out here and register today for your free trial.