GlowdayPRO Blog
Business advice, marketing tips and news for aesthetics practitioners.
Latest Articles
Level Up Your Post-Treatment Emails
Automated post-treatment emails are an opportunity for you to not only communicate important post-treatment advice, but they are an overlooked and untapped communication channel.
Here’s how to level-up your post-treatment email to deliver great customer service & boost your business!
How do I set up a Referral Programme?
Often, businesses focus their marketing efforts on social media, Google and above-the-line marketing, but many overlook the power of referrals.
A successful referral programme can amplify the voices of your advocates.
Read on for 5 things to consider when you’re creating a referral programme for your business.
Do you chase treatments or nurture profitable patients?
Do you know your LTV from your CAC? Do you know who your most profitable patients are? Or do you know how many toxin treatments you need to break even?
Read on to find out why identifying, knowing and nurturing your most profitable patients is critical to your success as an aesthetics practitioner.
10 Tips For Starting Your Own Aesthetics Business
Thinking of starting your own aesthetics business? Read our top ten tips to get you off the ground!
Are Botox and Fillers Now As Normal As Getting Your Nails Done?
On Newstalk Breakfast this morning, author and podcaster Stefanie Preissner said people never used to talk about their Botox or fillers – but now they wear it like a badge of honour. Why is this a bad thing and what’s Stefanie really saying?
Should You Start A Blog?
Should you start a blog? Is it just a bandwagon? What’s the point? See what we have to say!
Why Aesthetic Practitioners Should Go Paperless.
Why bother going digital? Is it actually any better than using pen and paper? Is it really necessary? Find out why, yes, it probably is!
JCCP Recommends Complete Ban On Remote Prescribing Of Botox In New Guidance
The JJCP has issued new guidance on remote prescribing for non-surgical aesthetic professionals. So what does this mean for medical practitioners? Perhaps more than you’d expect.
Why Aesthetic Practitioners Should Use Facebook!
Are you obsessing over Instagram when actually you should be paying more attention to Facebook? Check out our quick guide to Facebook advertising.
Am I Your Dream Patient?
How do you find your ideal patients? Do you have much choice? Why do you need to care? Find out in this article.
You Are Not Regulated By Anyone, So Don’t Say You Are!
Are you under the impression you’re officially regulated by the aesthetics register you’ve joined? You’re not!
Fill Me Up Buttercup!
Are you doing enough to show patients why dermal fillers are great? Because they’re ready and waiting for them!
Love Island Is Back…Which Side Of The Fence Are You On?
It’s an interesting time to be an aesthetics practitioner when Love Island hits our screens. Love it or hate it your patients are talking about Love Island, are you?
I Just Don’t Have The Time!
Your potential patients want a treatment but time is getting in their way. How can you help them overcome this barrier? It’s easier than you think…
Are You Thinking About Men?
Boys boys boys! You’ve got a massive pool of patients just waiting for you. Why aren’t you doing more for them?
Is Your Patient Management System Safe?
Is your current patient management software keeping your patients’ data safe and secure. If not, you could be on the hook.
KISS YOUR PATIENTS
Patients are naïve and know very little about the world of aesthetics, it’s important to remember this when you’re communicating with them.
It’s Okay To Charge Cancellations Fees
Must read! The permission you need to manage unreliable patients!
Introducing The GlowdayPRO Patient Portal!
Learn why GlowdayPRO is giving patients a first in the medical aesthetics world!
Aesthetics Doctor Suspended For Failure To Consent
A shock decision by the GMC to suspend an aesthetics doctor for failures to consent and asking the patient to withdraw their complaint raises important issues for all aesthetics practitioners.