GlowdayPRO Blog

Business advice, marketing tips and news for aesthetics practitioners.


Latest Articles


Hannah Russell Hannah Russell

Starting your Aesthetics Business - Part Two - Sort Out You Brand

Many practitioners think branding = logo + colours, but it is so much more than that.

Defining your brand BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful clinic.

Read on for how to create your aesthetics business brand.

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Hannah Russell Hannah Russell

Starting Your Aesthetics Business - Part One - Who are your customers?

How do you market your aesthetics business? Well, before you jump headfirst into Instagram, or Google Paid ads…STOP! You need some foundations in place BEFORE you begin to build your business.

Here’s the FIRST thing you need to do…know WHO you’re trying to attract…

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Hannah Russell Hannah Russell

How Do I Market My Aesthetics Business?

Not sure where to get started with marketing your aesthetics business? Struggling to figure out where to spend your time?

Here’s an introduction to marketing for aesthetic practitioners.

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Hannah Russell Hannah Russell

Social Media Marketing For Aesthetic Practitioners

There’s no denying that having a presence on social media is important for aesthetic practitioners. But there’s also no denying that creating content, posting and engaging takes time and effort…that’s where out Monthly Content Bundles help!

A month’s worth of social posts, for you to edit, re-brand and post.

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Hannah Russell Hannah Russell

How Do I Get More Aesthetic Clients?

Practitioners typically invest thousands in their clinical training and then think “Shit…I’ve got no patients…I better set up an instagram and Facebook profile…Now…what should I post?”

They then follow a ton of other practitioners and re-hash the content they see. And then wonder why their marketing efforts aren’t fruitful.

Very very rarely do practitioners actually put themselves in the shoes of their patients when thinking about marketing. This leads them to work hard on their marketing for limited return and get despondent when they don’t get bookings.

So we’re going to cover some of the fundamentals of marketing and apply them to aesthetic businesses.

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Hannah Russell Hannah Russell

Is Your Brand Boring & Bland?

The goal of creating a brand is to differentiate your business from your competitors and create a lasting impression in the minds of your customers. Yet, many aesthetic business owners end up following the crowd, blending in, rather than standing out.

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Hannah Russell Hannah Russell

The Role of Reviews in Building Trust & Boosting Bookings 

Aesthetic practitioners that actively cultivate a positive online reputation through client reviews position themselves as trustworthy, client-focused professionals poised for long-term success in an increasingly competitive industry. GlowdayPRO helps aesthetic practitioners collect genuine, patient reviews to supercharge their social proof.

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Hannah Russell Hannah Russell

How Much? A Guide to Pricing Your Aesthetic Services

Discover tried-and-tested pricing strategies for aesthetics businesses that can help you attract the right clients and maximize profitability. From cost-based and value-based pricing to competitive and premium pricing, explore different approaches to find the ideal pricing strategy for your aesthetics business.

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Hannah Russell Hannah Russell

How do I Start An Aesthetics Business?

You’re here because you’re either interested in training in aesthetics or you’ve done your foundation course and are now wondering what to do!?

Here are the ten steps you need to start your aesthetics business.

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