The Role of Reviews in Building Trust & Boosting Bookings
In an industry where choice is abundant and quality is varied, reviews are crucial for aesthetic practitioners to build trust, demonstrate expertise and stand out.
Consumers heavily rely on the opinions and experiences of others before making decisions, so it makes sense for aesthetic practitioners to harness the power of reviews to build trust, enhance their reputation, and ultimately drive business growth.
Trustworthiness is Crucial
Trust is the cornerstone of any successful aesthetic practitioner, and reviews play a pivotal role in establishing and maintaining it. According to a survey by BrightLocal, a staggering 91% of consumers trust online reviews as much as personal recommendations. Aesthetic practitioners can leverage this trust factor by actively encouraging patients to share their positive experiences and making it easy for them to do so.
Influence Decision-Making
When it comes to choosing an aesthetic clinic, potential patients are increasingly turning to online reviews to inform their decisions. A BrightLocal study found that 76% of consumers “regularly” read online reviews when browsing for local businesses, highlighting the substantial influence reviews have on decision-making processes. By automating your review collection process, you are building a bank of social proof without any effort.
Improved Search Engine Visibility
Positive reviews not only influence potential clients but also contribute to improved search engine visibility. Google's algorithms prioritise businesses with a high volume of positive reviews, considering them more relevant to users. It is estimated that review signals account for 9.8% of the total ranking factors in search results. This can significantly enhance the online presence of your aesthetics business, helping it stand out in a highly competitive market. Glowday reviews are indexed by Google, adding exceptional social proof to your business in Google search results.
Increased Conversion Rates
Client reviews act as powerful social proof, instilling confidence in potential clients and increasing conversion rates. According to a report by Reevoo, 50 or more reviews per listing can mean a 4.6% increase in conversion rates. By actively encouraging clients to share their experiences, aesthetic clinics can create a persuasive narrative that converts potential leads into loyal clients.
The stats speak for themselves—collecting and sharing patient reviews is a no-brainer for aesthetic clinics. From building trust and influencing decisions to improving search engine visibility and increasing conversion rates, the impact of positive patient feedback is undeniable.
Aesthetic practitioners that actively cultivate a positive online reputation through client reviews position themselves as trustworthy, client-focused professionals poised for long-term success in an increasingly competitive industry.
Let GlowdayPRO help you collect genuine, patient reviews to supercharge your social proof
1) Complete the treatment / course of treatments and take payment via Glowday
2) The following day your patient is sent an email with the subject line
⭐️ Please review Practitioner name ⭐️
3) Reminders are sent 7 & 14 days later
4) They open the email, select the star rating, type in their review and submit it
5) The star rating, review score, first name and comment are automatically published to your booking page and are indexed by Google.
