You quickly realise, when you set up your own aesthetics business, that you need to become not only an expert injector, but an expert marketer, designer, bookkeeper, admin and sales person!

One of the things you should quickly acquainted with is websites, Google, blogs and SEO.

This guide covers the basics every practitioner needs to know about SEO.

A Google Business Profile is something that literally puts your business on the map, yet it’s something that aesthetic practitioners often overlook.

Here’s a step-by-step guide to setting up your Google Business Profile.

Search engines aren’t just listening to what you have to say about yourself – they’re listening to what other people have to say about you.

Reviews are a powerful form of customer content that has huge implications for SEO and boosting organic traffic.