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Search engines aren’t just listening to what you have to say about yourself – they’re listening to what other people have to say about you and your business.

Reviews are a powerful form of customer content that has huge implications for SEO and boosting organic traffic. They are an important way to generate trust and and confidence in you.

What is SEO?

SEO stands for Search Engine Optimization. SEO is the process of improving the architecture, content and links in a website to help it rank higher on Google.

One element of boosting SEO is to publish relevant content.

Reviews are just that! They are a valuable form of user-generated content (UGC) providing genuine social proof, highlighting clearly and convincingly why other patients should book you. When collected and published consistently, reviews provide a steady stream of new content that will be crawled by Google. They help your Glowday page - with all your reviews, before and afters, availability and bookings - rank well in Google search results.

Why do reviews matter for SEO?

SEO rankings are placing more weight than ever on what users have to say. Reviews are one form of user-generated content that search engines take into consideration when placing your page in search results. User-generated content racks up serious SEO points by providing your page with fresh content.

5 ways reviews supercharge SEO

Here are five ways your Glowday reviews are so good for helping you rise to the top in Google.

1. Reviews provide search engines with lovely, fresh content

Consistently collecting and publishing reviews indicates to search engines that your site is active. It’s similar to churning out lots of content. The search engines LOVE sites that are regularly updated, as it shows they are active and valuable to the customer.

Reviews are a low-effort way to power your page with unique, authentic content.

2. Reviews help optimise your page

Sites are optimised for search engines through things like keywords, titles, back-links, and internal links. Reviews help in this regard, as your patients are writing the title and including the keywords when they pen their reviews! So your SEO is boosted without you having to lift a finger.

3. Reviews naturally help your page rank for long-tail keywords

In contrast to highly competitive, general search terms like “Botox”, long-tail keywords are specific phrases with low search competition that are much easier to rank highly for. However, the problem is knowing which long-tail keywords matter.

Take the time to read through your Glowday reviews. Take a note of any phrases that are commonly mentioned. This gives you unique insight into how real patients are phrasing their concerns. You can then integrate these phrases in your social media content and any blog content you create.

4. “Rich snippets” help you rank on Google

Your Glowday reviews contain something called “Rich Snippets”. This allows Google to display your review score and number of reviews next to your Booking page in Google search results. This provides incredible social proof, generating trust and confidence in you as a professional.

5. Reviews benefit automatic and manual optimization

Automatized search engine algorithms use spiders that look for customer content, product reviews and testimonials to evaluate a website. Additionally, human teams known as search quality raters manually evaluate a site’s reputation, looking for aspects like expertise, authority, and truth, all of which are gained through excellent customer content.

Content written by customers gives sites legitimacy and it earns SEO juice both from manual and automatic rating systems.

So, not only do Glowday reviews help you gain trust and confidence from new patients, they also supercharge your SEO!