In the absence of you being able to meet and greet every potential patient, patients use heuristics - mental shortcuts - to make decisions about whether you’re the right practitioner for them. The conclusion they come to when viewing and appraising these heuristics determines whether you’ve made it onto their consideration list, and ultimately, whether they book you.

So, how do you demonstrate that you’re an expert, trustworthy practitioner, who will deliver amazing results, without causing harm, all through a phone screen?

You've done the aesthetics training course. You’ve set up. Got your clinic sorted. You’re posting to instagram and have told your friends and family

But nobody is booking you : (

Building an aesthetics business from scratch takes time, effort and patience. But there are a few reasons you may not be getting booked, which you’re able to do something about.

Glowday has a suite of easy-to-use digital products that make running, marketing and growing your aesthetics business easy.