GlowdayPRO Blog

Business advice, marketing tips and news for aesthetics practitioners.


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Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Starting Your Aesthetics Business - Part Five - Establish Processes & Systems

Many practitioners start their businesses with their phone calendar, WhatsApp, bank transfers and pen and paper forms. Whilst it’s a good idea to keep things lean when you start up any business, there are fundamental things that are needed to succeed - processes, systems and automations being crucial.

Understanding your patient journey and putting into place necessary automations BEFORE you begin to market your aesthetics business is an important step that will allow you to focus on marketing your business, rather than spending your time on low value admin tasks that could easily be automated.

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Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Starting Your Aesthetics Business - Part Three - Know Your Numbers

Many practitioners set their prices by looking at what their nearest competitors are charging…but this is ALL WRONG!

Understanding your costs BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful aesthetics business. Read on for how to figure out your costs to inform your pricing.

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Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Thinking about bringing a new treatment into clinic?

At some point, after your initial foundation fillers and toxin training, if you’ve decided aesthetics is a career you want to stick with, you start to think about adding additional treatments and modalities to your aesthetic clinic.

  • But how do you know when it’s the right time to invest in a new treatment to offer?

  • How do you figure out which is the best one to add?

  • And how do you choose a course or device that is going to delight your patients and deliver a great ROI for your clinic?

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marketing, Aesthetic Business Hannah Russell marketing, Aesthetic Business Hannah Russell

Email Marketing - A Quick Guide for Aesthetic Practitioners

Email marketing is a no-brainer for aesthetic practitioners. In the time it takes for you to faff about creating a reel, you could have crafted and sent an email to re-engage, build trust, share an offer or educate. It’s no/low cost. All it requires is for you to know your patients and be able to type…which, I hope, you do!

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Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Location, Location, Location

Deciding where to set up your aesthetics business is a BIG decision…but have you made sure you have ALL the information you need to make figure out the PERFECT PLACE for your aesthetics clinic?

Here are 8 things you need to consider when choosing the best location to launch your aesthetics business.

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Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Level Up Your Post-Treatment Emails

Automated post-treatment emails are an opportunity for you to not only communicate important post-treatment advice, but they are an overlooked and untapped communication channel.

Here’s how to level-up your post-treatment email to deliver great customer service & boost your business!

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