GlowdayPRO Blog
Business advice, marketing tips and news for aesthetics practitioners.
Latest Articles
I’m Not Getting Any Bookings? HELP!
It’s frustrating, isn’t it?
You’ve done the aesthetics training, bought the products, sorted your sharps disposal, paid for your insurance and you’re posting on socials regularly…but you’re just not getting the bookings…what’s going on? And more importantly, what can you do about it?
Well, you could have a marketing problem. Or a channel problem. Or a positioning problem. Or a location problem. Or a branding problem. But how do you know which? Here’s how…
Starting Your Aesthetics Business - Part Five - Establish Processes & Systems
Many practitioners start their businesses with their phone calendar, WhatsApp, bank transfers and pen and paper forms. Whilst it’s a good idea to keep things lean when you start up any business, there are fundamental things that are needed to succeed - processes, systems and automations being crucial.
Understanding your patient journey and putting into place necessary automations BEFORE you begin to market your aesthetics business is an important step that will allow you to focus on marketing your business, rather than spending your time on low value admin tasks that could easily be automated.
Starting Your Aesthetics Business - Part Four - Find & Enforce Your Boundaries
Knowing your personal and professional boundaries, communicating them clearly to your patients and enforcing them will help you achieve a version of work/life balance that works for you and prevent you from becoming resentful and burnt out.
Read on to discover how to find, communicate and enforce your boundaries.
Starting Your Aesthetics Business - Part Three - Know Your Numbers
Many practitioners set their prices by looking at what their nearest competitors are charging…but this is ALL WRONG!
Understanding your costs BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful aesthetics business. Read on for how to figure out your costs to inform your pricing.
How to Get More Bookings…Make It Easy For People To Book You!
It makes sense to pop you booking link in as many places as possible to make it obvious, simple and as easy as possible for your patients. “DM to book” “Email to book” “Call to book” require your patients to do work.
Here are 6 places you should pop your booking link.
How Much Will I Earn Doing Botox?
What’s your most profitable treatment? Here’s a handy calculator to figure out the margins on your treatments…is it Botox? Or microneedling? Maybe a simple chemical peel?
Check out this handy calculator to work out your treatment margins.
How Much Does It Cost To Run An Aesthetics Clinic?
The costs of running a clinic aren’t to be underestimated.
Whether you have a converted room in your home, a bespoke garden room, rent a room in a salon or have your own clinic space, there are costs associated with opening the doors each day.
Check out this handy calculator to work out how much it costs to run an aesthetics clinic.
VAT and Medical Aesthetics
Should you pay VAT on your Botox? Are confused about VAT in medical aesthetics? Not sure what the rules are?
In this article, we will cover what VAT is, how it applies to medical aesthetic treatments, how to keep accurate records and what could happen if you’re not compliant.
Thinking of Offering Instant Credit in Clinic?
Many aesthetic clinics are introducing Buy Now Pay Later financing options to their service offering to make treatments affordable for their patients. Here are 6 things to think about BEFORE you offer Klarna, Payl8r or GoCardless to your patients.
Thinking about bringing a new treatment into clinic?
At some point, after your initial foundation fillers and toxin training, if you’ve decided aesthetics is a career you want to stick with, you start to think about adding additional treatments and modalities to your aesthetic clinic.
But how do you know when it’s the right time to invest in a new treatment to offer?
How do you figure out which is the best one to add?
And how do you choose a course or device that is going to delight your patients and deliver a great ROI for your clinic?
Email Marketing - A Quick Guide for Aesthetic Practitioners
Email marketing is a no-brainer for aesthetic practitioners. In the time it takes for you to faff about creating a reel, you could have crafted and sent an email to re-engage, build trust, share an offer or educate. It’s no/low cost. All it requires is for you to know your patients and be able to type…which, I hope, you do!
Marketing Your Aesthetics Business with Social Proof
Marketing any business is challenging, but when you’re in the business of aesthetics, stigma, lack of regulation and building trust make it exceptionally hard.
Social proof, in the form of reviews and before and after photos makes is easier…here’s how…
Location, Location, Location
Deciding where to set up your aesthetics business is a BIG decision…but have you made sure you have ALL the information you need to make figure out the PERFECT PLACE for your aesthetics clinic?
Here are 8 things you need to consider when choosing the best location to launch your aesthetics business.
Aesthetics Regulation - The First Open Consultation
Here is a summary of the licensing proposals, the remit of the first open consultation and some of the frequently asked questions about the potential changes to aesthetics practice in England.
Level Up Your Post-Treatment Emails
Automated post-treatment emails are an opportunity for you to not only communicate important post-treatment advice, but they are an overlooked and untapped communication channel.
Here’s how to level-up your post-treatment email to deliver great customer service & boost your business!
Need Help Growing Your Aesthetics Business?
Glowday has a suite of easy-to-use digital products that make running, marketing and growing your aesthetics business easy.