5 Reasons You Should Share Your Reviews

20 Jan

Medical aesthetics is a service-based business, unlike almost every other other service-based business. Not only does the business owner touch their client…they inject them - often with potentially dangerous substances - altering their appearance and often inflicting discomfort whilst doing so.

Due to this, building and maintaining a huge amount of trust between you and your patients forms the cornerstone of your business.

**97%** of people deem reviews “**Important**” or “**Very Important**”

when choosing a practitioner, reviews are one of the **cheapest**, **easiest** and **most effective ways** of **building** **trust** online.

Here are FIVE great reasons you should be consistently collecting and sharing your gorgeous reviews…

1. Reviews demonstrate credibility and trustworthiness

These are key attributes in an unregulated industry where blockers to patients booking typically centre around concerns like “Who do I choose?” “Will I look weird?” “What if it goes wrong?” “Is it safe?”

2. Reviews boost conversion from browsing to booking by up to 3.5x

Where reviews appear on websites, they help increase conversion to booking by up to a massive 3.5x

Your branded Glowday booking page displays your reviews alongside your treatment menu, clinic photos, qualifications and before and afters, providing patients with all the information they need to choose you.

3. In an industry where choice is ABUNDANT and quality is VARIES, reviews set you apart

There are around 20,000 medics insured to perform non-surgical aesthetic treatments in the UK. It’s estimated that there are at least that number, if not more, non-medic injectors. That’s around 40,000 practitioners competing for the £3.6 billion that is spent in the UK each year on non-surgical aesthetic treatments.

Your patients have options! One of the simplest ways to stand out is to automate review collection and amplify the voices of your advocates by sharing the praise your patients have for you.

4. Reviews are a CHEAP but POWERFUL marketing tool which help patients choose YOU over your COMPETITION

How much does a review cost you? Nothing. You just have to ask for it! It’s a free marketing asset!

Automating the ask is critical to routinely collecting reviews. When you complete a GlowdayPRO treatment record and take payment via the platform, we send an email to your patient 24 hours later (and a reminder 1 week and 2 weeks after treatment) inviting them to leave you a review. We also make it easy for them to do so, they just have to click a star rating and write a comment…no logging in, no clicking links…easy peasy.

Those reviews are then automatically published on your branded booking page for all to see!

5. Patients take QUALITY, QUANTITY & RECENCY into account when reading reviews

It makes sense that patients are looking for lots of recent 5 star reviews. They want that social proof that you’re the real deal when it comes to treatments requiring a whole heap of trust and confidence.

Here, automation is your friend. If it’s left to you to remember to ask for the review and for your patient to remember to leave the review…your conversion rate isn’t going to be great.

Automating invite, collection and publishing is a game changer. We’ve collected and published over 7500 genuine, verified reviews for GlowdayPRO practitioners. And all they’ve had to do is deliver amazing treatments to their delighted patients.