How do you market your aesthetics business? Well, before you jump headfirst into Instagram, or Google Paid ads…STOP! You need some foundations in place BEFORE you begin to build your business.

Here’s the FIRST thing you need to do…know WHO you’re trying to attract…

Not sure where to get started with marketing your aesthetics business? Struggling to figure out where to spend your time?

Here’s an introduction to marketing for aesthetic practitioners.

“My clinic is quiet!?” “I’ve never been so quiet!?” “Is it just me, or is everyone quiet?”

I hear aesthetic practitioners say things like these often. And often they then go bonkers posting on Instagram to try to drum up some bookings. If this sounds like you, you need to read this…

A Google Business Profile is something that literally puts your business on the map, yet it’s something that aesthetic practitioners often overlook.

Here’s a step-by-step guide to setting up your Google Business Profile.

There’s no denying that having a presence on social media is important for aesthetic practitioners. But there’s also no denying that creating content, posting and engaging takes time and effort…that’s where out Monthly Content Bundles help!

A month’s worth of social posts, for you to edit, re-brand and post.

Practitioners typically invest thousands in their clinical training and then think “Shit…I’ve got no patients…I better set up an instagram and Facebook profile…Now…what should I post?”

They then follow a ton of other practitioners and re-hash the content they see. And then wonder why their marketing efforts aren’t fruitful.

Very very rarely do practitioners actually put themselves in the shoes of their patients when thinking about marketing. This leads them to work hard on their marketing for limited return and get despondent when they don’t get bookings.

So we’re going to cover some of the fundamentals of marketing and apply them to aesthetic businesses.

Aesthetic practitioners that actively cultivate a positive online reputation through client reviews position themselves as trustworthy, client-focused professionals poised for long-term success in an increasingly competitive industry. GlowdayPRO helps aesthetic practitioners collect genuine, patient reviews to supercharge their social proof.

Marketing any business is challenging, but when you’re in the business of aesthetics, stigma, lack of regulation and building trust make it exceptionally hard.

Social proof, in the form of reviews and before and after photos makes is easier…here’s how…

One of the places many people check out practitioners in on Instagram.

It is crucial that you deliver the information they are looking for in a consistent, authentic and accessible way, across all channels.

Here’s a quick guide to what you should put in your highlights.

Automated post-treatment emails are an opportunity for you to not only communicate important post-treatment advice, but they are an overlooked and untapped communication channel.

Here’s how to level-up your post-treatment email to deliver great customer service & boost your business!

You’re here because you’re either interested in training in aesthetics or you’ve done your foundation course and are now wondering what to do!?

Here are the ten steps you need to start your aesthetics business.

Knowing where to start with marketing when you launch your aesthetics business is a minefield!

Here are 10 FREE online courses to help you get up-to-speed with all things marketing, content and social media.

In the absence of you being able to meet and greet every potential patient, patients use heuristics - mental shortcuts - to make decisions about whether you’re the right practitioner for them. The conclusion they come to when viewing and appraising these heuristics determines whether you’ve made it onto their consideration list, and ultimately, whether they book you.

So, how do you demonstrate that you’re an expert, trustworthy practitioner, who will deliver amazing results, without causing harm, all through a phone screen?

Learn how partnering with complementary local businesses can significantly boost bookings for your aesthetic clinic. Discover a range of potential business buddies and explore effective strategies for collaboration to expand your reach and increase visibility.

We all know the importance of reviews. They are amazing social proof, a great marketing asset, they help new patients pick you. But most practitioners are RUBBISH at collecting them.

Here are 5 reasons you’re not collecting reviews and how to fix them.

The vast majority of aesthetic practitioners don’t think of revenue and profitability on a per patient basis, instead they focus on individual treatments rather than nurturing patients.

Knowing the Customer Lifetime Value (CLTV) of your patient personas will help you make better marketing, training and retention decisions, resulting in increased profits.

Marketing funnels are a useful tool to help you visualise how patients move from first finding out about your business, to becoming loyal patients. Understanding your marketing funnel and how to lube it allows you to convert more browsers into bookers.

A comprehensive discussion of the blockers people have when considering aesthetic treatments and how aesthetic practitioners can break them down.

With 97% of people deeming reviews “Important” or “Very Important” when choosing a practitioner, reviews are one of the cheapest, easiest and most effective ways of building trust online.

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