5 Reasons You’re Not Collecting Reviews
We all know the importance of reviews. They are amazing social proof, a great marketing asset, they help new patients pick you. But most practitioners are RUBBISH at collecting them.
Here are 5 reasons you’re not collecting reviews and how to fix them.
ONE: You’re not automating “the ask”
You’ve not put a system in place to automate an email/SMS to ask for a review following their treatment. You sometimes remember to ask in person, or pop the odd post up on social media, but you haven’t automated asking your patients for reviews.
Each time a treatment is paid for through a GlowdayPRO treatment card, we invite your patient to leave a review the next day. Automatically.
TWO: You’re not making it easy
Whilst everyone loves a Google or Facebook reviews, they aren’t the easiest to leave. You have to have an account, or create an account.
So, they have to remember to leave the review, log in, write the review.
Make it easy. Use GlowdayPRO! Glowday reviews are left by simply opening and email, clicking a star rating and writing a comment. No logging in. No remembering. Just responding.
THREE: You’re forcing them to “out themselves”
Some industries are less reviewable than others. A stigma still persists around aesthetic treatments, so some patients just aren’t happy to leave reviews…especially on platforms where their identity is made public, like Google and Facebook.
Allow patients a way to leave reviews without being easily identifiable. Glowday reviews are published with only the patients first name, star rating and comment.
FOUR - You’re not reminding them
Writing you a review is probably not very high on someones to do list!
Send a gentle reminder a week after the treatment, or when they’re booked in for a review appointment.
FIVE - You’ve not provided an exceptional experience
This is a hard truth. People leave reviews when they’ve had an amazing experience, or an awful one! Run-of-the-mill, average, normal experiences don’t typically prompt people to review products or services.
To get those amazing, 5 star, gushing reviews, you need to consistently provide an exceptional experience. And then capture it with points one to four!
If you’d like to find out how GlowdayPRO works for aesthetic practitioners and their patients, why not book a demo with me?
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If you’d like to find out how GlowdayPRO works for aesthetic practitioners and their patients, click the calendar and book a demo with me?
