GlowdayPRO Blog

Business advice, marketing tips and news for aesthetics practitioners.


Latest Articles


Hannah Russell Hannah Russell

How Do I Get More Aesthetic Clients?

Practitioners typically invest thousands in their clinical training and then think “Shit…I’ve got no patients…I better set up an instagram and Facebook profile…Now…what should I post?”

They then follow a ton of other practitioners and re-hash the content they see. And then wonder why their marketing efforts aren’t fruitful.

Very very rarely do practitioners actually put themselves in the shoes of their patients when thinking about marketing. This leads them to work hard on their marketing for limited return and get despondent when they don’t get bookings.

So we’re going to cover some of the fundamentals of marketing and apply them to aesthetic businesses.

Read More
Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Thinking about bringing a new treatment into clinic?

At some point, after your initial foundation fillers and toxin training, if you’ve decided aesthetics is a career you want to stick with, you start to think about adding additional treatments and modalities to your aesthetic clinic.

  • But how do you know when it’s the right time to invest in a new treatment to offer?

  • How do you figure out which is the best one to add?

  • And how do you choose a course or device that is going to delight your patients and deliver a great ROI for your clinic?

Read More
Hannah Russell Hannah Russell

The Role of Reviews in Building Trust & Boosting Bookings 

Aesthetic practitioners that actively cultivate a positive online reputation through client reviews position themselves as trustworthy, client-focused professionals poised for long-term success in an increasingly competitive industry. GlowdayPRO helps aesthetic practitioners collect genuine, patient reviews to supercharge their social proof.

Read More
Hannah Russell Hannah Russell

5 Reasons You’re Not Collecting Reviews

We all know the importance of reviews. They are amazing social proof, a great marketing asset, they help new patients pick you. But most practitioners are RUBBISH at collecting them.

Here are 5 reasons you’re not collecting reviews and how to fix them.

Read More
Hannah Russell Hannah Russell

March GlowdayPRO Updates

As those who use GlowdayPRO know, we are always keen to improve the product for both practitioners and their patients, so here’s a round up of some of the lovely features Andy and his team have released this month…so far!

Read More
Hannah Russell Hannah Russell

How does GlowdayPRO work?

Wondering how GlowdayPRO works for you and your patients? Here’s a video showing you just how easy to use GlowdayPRO is.

Read More
Hannah Russell Hannah Russell

5 Fabulous Features you NEED!

GlowdayPRO secure affordable aesthetics software allows you to run your business from a single, secure platform. We’re continually building new features and tweaking the platform to make it better for you and your patients.

Here are 5 new features that help you save time, reduce your admin load and help your business grow.

Read More
Hannah Russell Hannah Russell

Deposits - To Charge or Not to Charge?

Deposits and charging for consultations. Coming from the NHS, many practitioners feel awkward with conversations about money, particularly conversations around deposits and charging for consultations.

Read more on the pros and cons of deposits.

Read More