Buddy Up to Boost your Bookings
Wherever you’re based, whatever your ‘perfect patient’ demographic, there will be other businesses local to you who attract that exact same clientele. You don’t “step on each other's toes” as you work in different industries, but there just may be a beautifully beneficial business buddy out there for you!
If you take a mental stroll through your nearest town centre, keeping your Perfect Patient in mind, you’ll identify a number of other local businesses who are attracting the same clientele as you. Here lies a treasure trove of local businesses who you could form a beautiful, reciprocally beneficial relationship with.
Let's dive into a world of potential business buddies for all you amazing aesthetic practitioners. Brace yourself for a mix of the obvious and the wonderfully unexpected.
💐 Wedding planners, wedding dress shops, florists: Ah, the land of eternal love and unforgettable celebrations. Think about it—brides, grooms, bridesmaids, and more. The wedding industry is a goldmine waiting to be tapped!
💒 Local wedding venues: These romantic hotspots often have lists of recommended suppliers and businesses. Get your name on that list!
💄 Hairdressers, beauty salons, makeup artists, nail and lash technicians: It's time to join forces with the beauty mavens. While you cater to similar demographics, there's no competition here (as long as they don't dabble in injectables). Together, you'll create an unstoppable dream team!
🛋️ Homewear shops/interior designers: Those same (mainly) women who are interested in injectables often have an interest in interiors. Reach out to some beautiful interior shops/designers!
👗 Clothes boutiques: These stylish havens attract a sophisticated clientele with deep pockets. Go get in touch.
💈 Barbers: Men today are not just interested in a skin fade and a bit of nostril waxing, but are often seeking a touch of Brotox and something to help keep those hair follicles in place. Join hands with barbershops and help this growing group of aesthetic aficionados.
☠️ Tattooists/piercers: A bit left of centre, right? The world of ink and piercings has gone mainstream, much like injectables have. There's a beautiful overlap here, and together, you'll cater to a diverse and trendy clientele.
🏋🏻♀️ Gyms, personal trainers, pilates and yoga studios: Fitness enthusiasts are dedicated to looking after their bodies and embracing a healthy lifestyle. They are no strangers to investing time and money in looking and feeling great - potentially perfect candidates for aesthetic treatments, from device-based body treatments, to rejuvenating facial treatments, there is a huge amount of overlap here.
Now, you might be wondering, how do you buddy up with these amazing businesses? It’s really not that difficult…you just need to take the initiative!
Reach out and introduce yourself: Take the first step and establish a connection. Get to know them, understand their ethos, and ensure your values align.
Offer a taste of your expertise: Showcase your skills by offering them a complementary treatment. Let your expertise do the talking and win them over with your incredible results. Share these results on social media, in newsletters - tag them to leverage their local audience too.
Share marketing materials: Exchange printed materials to display in each other's spaces. Spread the word and increase your visibility to their clients and vice versa.
Interact on socials: Engage with each other's posts, show some love, and interact with their online community. Create a buzz and amplify each other's online presence.
Go live: Plan live sessions on social media where you can collaborate, educate, and entertain your combined audience. Double the expertise, double the exposure!
Collaborate on promotions: Craft exciting joint promotions that entice clients from both businesses. It's a win-win situation.
Feature in newsletters/mail shots: Take turns being the star of each other's newsletters. Let your fellow business buddies introduce you to their loyal subscribers - in a non-salesy way.
Organise shared events: Join forces to organise events that showcase your collective offerings. It could be a grand launch party, introducing a new treatment, a charity event, or a seasonal themed extravaganza.
Join forces with other local businesses. Step up, forge those valuable alliances, and share your clientele in ways that benefit you all. Don't be shy—ask, collaborate, and help build your local reputations together.