GlowdayPRO Blog
Business advice, marketing tips and news for aesthetics practitioners.
Latest Articles
Starting Your Aesthetics Business - Part Five - Establish Processes & Systems
Many practitioners start their businesses with their phone calendar, WhatsApp, bank transfers and pen and paper forms. Whilst it’s a good idea to keep things lean when you start up any business, there are fundamental things that are needed to succeed - processes, systems and automations being crucial.
Understanding your patient journey and putting into place necessary automations BEFORE you begin to market your aesthetics business is an important step that will allow you to focus on marketing your business, rather than spending your time on low value admin tasks that could easily be automated.
Starting Your Aesthetics Business - Part Four - Find & Enforce Your Boundaries
Knowing your personal and professional boundaries, communicating them clearly to your patients and enforcing them will help you achieve a version of work/life balance that works for you and prevent you from becoming resentful and burnt out.
Read on to discover how to find, communicate and enforce your boundaries.
Starting Your Aesthetics Business - Part Three - Know Your Numbers
Many practitioners set their prices by looking at what their nearest competitors are charging…but this is ALL WRONG!
Understanding your costs BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful aesthetics business. Read on for how to figure out your costs to inform your pricing.
Starting your Aesthetics Business - Part Two - Sort Out You Brand
Many practitioners think branding = logo + colours, but it is so much more than that.
Defining your brand BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful clinic.
Read on for how to create your aesthetics business brand.
How do I set up a Referral Programme?
Often, businesses focus their marketing efforts on social media, Google and above-the-line marketing, but many overlook the power of referrals.
A successful referral programme can amplify the voices of your advocates.
Read on for 5 things to consider when you’re creating a referral programme for your business.