Many practitioners start their businesses with their phone calendar, WhatsApp, bank transfers and pen and paper forms. Whilst it’s a good idea to keep things lean when you start up any business, there are fundamental things that are needed to succeed - processes, systems and automations being crucial.

Understanding your patient journey and putting into place necessary automations BEFORE you begin to market your aesthetics business is an important step that will allow you to focus on marketing your business, rather than spending your time on low value admin tasks that could easily be automated.

Knowing your personal and professional boundaries, communicating them clearly to your patients and enforcing them will help you achieve a version of work/life balance that works for you and prevent you from becoming resentful and burnt out.

Read on to discover how to find, communicate and enforce your boundaries.

Many practitioners set their prices by looking at what their nearest competitors are charging…but this is ALL WRONG!

Understanding your costs BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful aesthetics business. Read on for how to figure out your costs to inform your pricing.

Many practitioners think branding = logo + colours, but it is so much more than that.

Defining your brand BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful clinic.

Read on for how to create your aesthetics business brand.

How do you market your aesthetics business? Well, before you jump headfirst into Instagram, or Google Paid ads…STOP! You need some foundations in place BEFORE you begin to build your business.

Here’s the FIRST thing you need to do…know WHO you’re trying to attract…

Not sure where to get started with marketing your aesthetics business? Struggling to figure out where to spend your time?

Here’s an introduction to marketing for aesthetic practitioners.

“My clinic is quiet!?” “I’ve never been so quiet!?” “Is it just me, or is everyone quiet?”

I hear aesthetic practitioners say things like these often. And often they then go bonkers posting on Instagram to try to drum up some bookings. If this sounds like you, you need to read this…

“There’s too much competition”

“The market is saturated”

“I can’t compete with non-med pricing”

Are you even an aesthetic practitioner if you’ve never thought these things?!?

Read on to find out how to assess your competition and manage that monkey on your shoulder!

Great, professional photography get 7x more views, 25% more bookings and generate 40% more revenue than those with poor, shoddy photography.

If you’ve not invested in amazing photos for your business, you’re missing out.

What’s your most profitable treatment? Here’s a handy calculator to figure out the margins on your treatments…is it Botox? Or microneedling? Maybe a simple chemical peel?

Check out this handy calculator to work out your treatment margins.

The costs of running a clinic aren’t to be underestimated.

Whether you have a converted room in your home, a bespoke garden room, rent a room in a salon or have your own clinic space, there are costs associated with opening the doors each day.

Check out this handy calculator to work out how much it costs to run an aesthetics clinic.

Should you pay VAT on your Botox? Are confused about VAT in medical aesthetics? Not sure what the rules are?

In this article, we will cover what VAT is, how it applies to medical aesthetic treatments, how to keep accurate records and what could happen if you’re not compliant.

A Google Business Profile is something that literally puts your business on the map, yet it’s something that aesthetic practitioners often overlook.

Here’s a step-by-step guide to setting up your Google Business Profile.

There’s no denying that having a presence on social media is important for aesthetic practitioners. But there’s also no denying that creating content, posting and engaging takes time and effort…that’s where out Monthly Content Bundles help!

A month’s worth of social posts, for you to edit, re-brand and post.

Practitioners typically invest thousands in their clinical training and then think “Shit…I’ve got no patients…I better set up an instagram and Facebook profile…Now…what should I post?”

They then follow a ton of other practitioners and re-hash the content they see. And then wonder why their marketing efforts aren’t fruitful.

Very very rarely do practitioners actually put themselves in the shoes of their patients when thinking about marketing. This leads them to work hard on their marketing for limited return and get despondent when they don’t get bookings.

So we’re going to cover some of the fundamentals of marketing and apply them to aesthetic businesses.

The goal of creating a brand is to differentiate your business from your competitors and create a lasting impression in the minds of your customers. Yet, many aesthetic business owners end up following the crowd, blending in, rather than standing out.

At some point, after your initial foundation fillers and toxin training, if you’ve decided aesthetics is a career you want to stick with, you start to think about adding additional treatments and modalities to your aesthetic clinic.

• But how do you know when it’s the right time to invest in a new treatment to offer?

• How do you figure out which is the best one to add?

• And how do you choose a course or device that is going to delight your patients and deliver a great ROI for your clinic?

Aesthetic practitioners that actively cultivate a positive online reputation through client reviews position themselves as trustworthy, client-focused professionals poised for long-term success in an increasingly competitive industry. GlowdayPRO helps aesthetic practitioners collect genuine, patient reviews to supercharge their social proof.

Marketing any business is challenging, but when you’re in the business of aesthetics, stigma, lack of regulation and building trust make it exceptionally hard.

Social proof, in the form of reviews and before and after photos makes is easier…here’s how…

How do you support existing and potential aesthetic patients, and remain top-of-mind, throughout their aesthetics journey without having to do all of this manually? AUTOMATIONS!

Read on for tips on how to figure out what to automate and how to create a phenomenal patient journey.