GlowdayPRO Blog

Business advice, marketing tips and news for aesthetics practitioners.


Latest Articles


Hannah Russell Hannah Russell

How Do I Market My Aesthetics Business?

Not sure where to get started with marketing your aesthetics business? Struggling to figure out where to spend your time?

Here’s an introduction to marketing for aesthetic practitioners.

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Hannah Russell Hannah Russell

Clinic Quiet? 20 Things To Do

“My clinic is quiet!?” “I’ve never been so quiet!?” “Is it just me, or is everyone quiet?”

I hear aesthetic practitioners say things like these often. And often they then go bonkers posting on Instagram to try to drum up some bookings. If this sounds like you, you need to read this…

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Hannah Russell Hannah Russell

Social Media Marketing For Aesthetic Practitioners

There’s no denying that having a presence on social media is important for aesthetic practitioners. But there’s also no denying that creating content, posting and engaging takes time and effort…that’s where out Monthly Content Bundles help!

A month’s worth of social posts, for you to edit, re-brand and post.

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Hannah Russell Hannah Russell

How Do I Get More Aesthetic Clients?

Practitioners typically invest thousands in their clinical training and then think “Shit…I’ve got no patients…I better set up an instagram and Facebook profile…Now…what should I post?”

They then follow a ton of other practitioners and re-hash the content they see. And then wonder why their marketing efforts aren’t fruitful.

Very very rarely do practitioners actually put themselves in the shoes of their patients when thinking about marketing. This leads them to work hard on their marketing for limited return and get despondent when they don’t get bookings.

So we’re going to cover some of the fundamentals of marketing and apply them to aesthetic businesses.

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Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Thinking about bringing a new treatment into clinic?

At some point, after your initial foundation fillers and toxin training, if you’ve decided aesthetics is a career you want to stick with, you start to think about adding additional treatments and modalities to your aesthetic clinic.

  • But how do you know when it’s the right time to invest in a new treatment to offer?

  • How do you figure out which is the best one to add?

  • And how do you choose a course or device that is going to delight your patients and deliver a great ROI for your clinic?

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Hannah Russell Hannah Russell

The Role of Reviews in Building Trust & Boosting Bookings 

Aesthetic practitioners that actively cultivate a positive online reputation through client reviews position themselves as trustworthy, client-focused professionals poised for long-term success in an increasingly competitive industry. GlowdayPRO helps aesthetic practitioners collect genuine, patient reviews to supercharge their social proof.

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Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Level Up Your Post-Treatment Emails

Automated post-treatment emails are an opportunity for you to not only communicate important post-treatment advice, but they are an overlooked and untapped communication channel.

Here’s how to level-up your post-treatment email to deliver great customer service & boost your business!

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Hannah Russell Hannah Russell

How Much? A Guide to Pricing Your Aesthetic Services

Discover tried-and-tested pricing strategies for aesthetics businesses that can help you attract the right clients and maximize profitability. From cost-based and value-based pricing to competitive and premium pricing, explore different approaches to find the ideal pricing strategy for your aesthetics business.

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Hannah Russell Hannah Russell

How do I Start An Aesthetics Business?

You’re here because you’re either interested in training in aesthetics or you’ve done your foundation course and are now wondering what to do!?

Here are the ten steps you need to start your aesthetics business.

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Hannah Russell Hannah Russell

Understanding Customer Lifetime Value: How to Calculate and Boost Your Revenue?

The vast majority of aesthetic practitioners don’t think of revenue and profitability on a per patient basis, instead they focus on individual treatments rather than nurturing patients.

Knowing the Customer Lifetime Value (CLTV) of your patient personas will help you make better marketing, training and retention decisions, resulting in increased profits.

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Hannah Russell Hannah Russell

Do you chase treatments or nurture profitable patients?

Do you know your LTV from your CAC? Do you know who your most profitable patients are? Or do you know how many toxin treatments you need to break even?

Read on to find out why identifying, knowing and nurturing your most profitable patients is critical to your success as an aesthetics practitioner.

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