Marketing any business is challenging, but when you’re in the business of aesthetics, stigma, lack of regulation and building trust make it exceptionally hard.

Social proof, in the form of reviews and before and after photos makes is easier…here’s how…

You’re here because you’re either interested in training in aesthetics or you’ve done your foundation course and are now wondering what to do!?

Here are the ten steps you need to start your aesthetics business.

Marketing funnels are a useful tool to help you visualise how patients move from first finding out about your business, to becoming loyal patients. Understanding your marketing funnel and how to lube it allows you to convert more browsers into bookers.

On Newstalk Breakfast this morning, author and podcaster Stefanie Preissner said people never used to talk about their Botox or fillers – but now they wear it like a badge of honour. Why is this a bad thing and what’s Stefanie really saying?

Should you start a blog? Is it just a bandwagon? What’s the point? See what we have to say!

Are you obsessing over Instagram when actually you should be paying more attention to Facebook? Check out our quick guide to Facebook advertising.

How do you find your ideal patients? Do you have much choice? Why do you need to care? Find out in this article.

Your potential patients want a treatment but time is getting in their way. How can you help them overcome this barrier? It’s easier than you think…

Patients are naïve and know very little about the world of aesthetics, it’s important to remember this when you’re communicating with them.

There are a few tricks you could be missing to help boost your performance on social media, learn what they are here.

Are you doing enough to serve all of your potential patients or are you stuck in the white zone?

Learn why before and after photos are so important and can really help grow your aesthetics business and read our top tips for taking photos.

How can you turn your social media followers into patients and is it worth it for your business?

You’re now in the business of exchanging a service for money. So should you call your customers patients or clients? Why does it matter? GlowdayPRO explains why it’s more important than you might realise.

With GlowdayPRO you are given the opportunity to sell yourself to the world via your personal profile. Learn how to make the most of it!