Marketing funnels are a useful tool to help you visualise how patients move from first finding out about your business, to becoming loyal patients. Understanding your marketing funnel and how to lube it allows you to convert more browsers into bookers.

A comprehensive discussion of the blockers people have when considering aesthetic treatments and how aesthetic practitioners can break them down.

Be part of something spectacular! Find out why there is nothing else like GlowdayPRO and what sets us apart.

Read this and you’ll never have to justify what you do ever again!

Should you start a blog? Is it just a bandwagon? What’s the point? See what we have to say!

Are you obsessing over Instagram when actually you should be paying more attention to Facebook? Check out our quick guide to Facebook advertising.

Your potential patients want a treatment but time is getting in their way. How can you help them overcome this barrier? It’s easier than you think…

Boys boys boys! You’ve got a massive pool of patients just waiting for you. Why aren’t you doing more for them?

Patients are naïve and know very little about the world of aesthetics, it’s important to remember this when you’re communicating with them.

There are a few tricks you could be missing to help boost your performance on social media, learn what they are here.

Are you doing enough to serve all of your potential patients or are you stuck in the white zone?

Learn why before and after photos are so important and can really help grow your aesthetics business and read our top tips for taking photos.

How can you turn your social media followers into patients and is it worth it for your business?

You’re now in the business of exchanging a service for money. So should you call your customers patients or clients? Why does it matter? GlowdayPRO explains why it’s more important than you might realise.

Fed up of being undercut by your competitors? Convinced this is why you’re failing? Learn how you can compete and why, actually, you may not need to.