New Yorkers Put The Brakes On Having A Wee With Bladder Botox!
As an aesthetics practitioner in the UK, it’s likely that you sometimes have to defend your choice of career. Cosmetic treatments are polarising and many people vehemently disagree with ‘messing with your face’. Or you might get some flack for turning your back on the NHS to, god forbid, make some more money and do something you really enjoy.
Next time you’re faced with any criticism, why not share the fact that what you do is nothing compared to the lengths and extremes some New Yorkers will go to and the commercial opportunities the medical professionals out there will capitalise on.
What Are They Doing?
Well, if you believe the headlines and don’t view it as a cynical PR stunt, it turns out that the rich and elite of New York are having Botox JUST so they don’t have to stop for a wee on their way to their holiday homes in the Hamptons.
Really?
Yep.
Dr David, the man who refuses to stop for a wee on the way to the Hamptons.
It’s A Niche
I mean, fair play to the clinic - they’ve certainly found a niche. The urologist Dr David Shusterman who has been advertising the procedure with the strapline ‘ Race to the Hamptons, not to the bathroom’ said: "A lot of people have problems with this issue. They come out to the Hamptons and have to stop four or five times on the way, but can't find a restroom.”
The poor lambs!
From The Sublime To The Ridiculous
If it’s not already laughable, the doctor claims that the procedure is saving relationships, with people arguing about the fact passengers need to stop to spend a penny but can’t find anywhere. "Thousands of people are probably fighting about this every week," he said. The doctor himself is a victim saying. "I can't tell you how many arguments I personally get into — I've lost three friends because I'm the driver and refuse to stop for them," said Shusterman. "There's just no place to stop."
So he’s lost THREE friends because he won’t stop the car to let them relieve themselves and now he’s selling prostate artery embolization which reduces the size of the prostate in men, and "bladder Botox," which decreases urinary frequency for women.
This man is a genius.
And New Yorkers Are Paying For This?
While the procedure can be covered by Medicare and insurance, which seems absolutely bonkers (surely they lie about why they are having it?) Shusterman said some patients without coverage will shell out the $20,000 cost out of pocket.
Imagine that. Dropping £16k just so you don’t have to stop for a wee at Leigh Delamere on your way to Wales.
First World Problems
It astounds me that anyone could talk about this with a straight face but one 60-year-old who had the procedure said; “It could be four hours stuck in traffic and there are no rest stops. I had to pull off an exit and find a bathroom, there's no dread now. I'm like a kid."
Who knows. Maybe I’m being too cynical. Perhaps this will become a thing in the UK and we’ll see more medical treatments transitioning to lifestyle choices. The more I think about it the more I see an opportunity when going to the toilet is a problem. Maybe in the future we’ll see clinics advertising bladder Botox before festivals ‘Put the Diddy back in your P’ .. you get the gist.
Whatever next.
The Only John You’ll Ever See At A Gig After You’ve Had Bladder Botox.