What should I put in my Story Highlights?
When prospective patients are considering you as THE aesthetic practitioner they can trust with their face, you can guarantee they check you out in a number of places - in real life (your clinic and personal recommendations) and online (on your website, on Google, on social media).
It is crucial that you deliver the information they are looking for in a consistent, authentic and accessible way, across all channels.
One of the places many people check out practitioners in on Instagram.
Instagram lends itself to being the go-to platform for aesthetic practitioners and their potential patients as it’s primarily a visual platform, that acts as a digital store front. It makes sharing results, reviews easy, and unlike a website, allows prospective patients to “get to know you” before they book you.
There are various ways to market your services on instagram, from informative carousel posts on your profile and videos posted as reels, to you sharing snippets of your day in clinic on stories.
A much neglected area of many a practitioners Instagram profile is their Story Highlights.
Story Highlights are the perfect place to direct browsers to your most valuable & interesting & valuable content, to convert them into followers and hopefully, if they find what they’re looking for, new patients.
