Marketing any business is challenging, but when you’re in the business of aesthetics, stigma, lack of regulation and building trust make it exceptionally hard.

Social proof, in the form of reviews and before and after photos makes is easier…here’s how…

One of the places many people check out practitioners in on Instagram.

It is crucial that you deliver the information they are looking for in a consistent, authentic and accessible way, across all channels.

Here’s a quick guide to what you should put in your highlights.

In the absence of you being able to meet and greet every potential patient, patients use heuristics - mental shortcuts - to make decisions about whether you’re the right practitioner for them. The conclusion they come to when viewing and appraising these heuristics determines whether you’ve made it onto their consideration list, and ultimately, whether they book you.

So, how do you demonstrate that you’re an expert, trustworthy practitioner, who will deliver amazing results, without causing harm, all through a phone screen?

Marketing funnels are a useful tool to help you visualise how patients move from first finding out about your business, to becoming loyal patients. Understanding your marketing funnel and how to lube it allows you to convert more browsers into bookers.

Be part of something spectacular! Find out why there is nothing else like GlowdayPRO and what sets us apart.

Read this and you’ll never have to justify what you do ever again!

On Newstalk Breakfast this morning, author and podcaster Stefanie Preissner said people never used to talk about their Botox or fillers – but now they wear it like a badge of honour. Why is this a bad thing and what’s Stefanie really saying?

Should you start a blog? Is it just a bandwagon? What’s the point? See what we have to say!

Are you obsessing over Instagram when actually you should be paying more attention to Facebook? Check out our quick guide to Facebook advertising.

How do you find your ideal patients? Do you have much choice? Why do you need to care? Find out in this article.

Your potential patients want a treatment but time is getting in their way. How can you help them overcome this barrier? It’s easier than you think…

Boys boys boys! You’ve got a massive pool of patients just waiting for you. Why aren’t you doing more for them?

We take a look at some of the aesthetic trends that were predicted for 2022, are there some opportunities for you?

Patients are naïve and know very little about the world of aesthetics, it’s important to remember this when you’re communicating with them.

Must read! The permission you need to manage unreliable patients!

There are a few tricks you could be missing to help boost your performance on social media, learn what they are here.

Are you doing enough to serve all of your potential patients or are you stuck in the white zone?

Learn why before and after photos are so important and can really help grow your aesthetics business and read our top tips for taking photos.

How can you turn your social media followers into patients and is it worth it for your business?

You’re now in the business of exchanging a service for money. So should you call your customers patients or clients? Why does it matter? GlowdayPRO explains why it’s more important than you might realise.