Not sure where to get started with marketing your aesthetics business? Struggling to figure out where to spend your time?

Here’s an introduction to marketing for aesthetic practitioners.

What’s your most profitable treatment? Here’s a handy calculator to figure out the margins on your treatments…is it Botox? Or microneedling? Maybe a simple chemical peel?

Check out this handy calculator to work out your treatment margins.

The costs of running a clinic aren’t to be underestimated.

Whether you have a converted room in your home, a bespoke garden room, rent a room in a salon or have your own clinic space, there are costs associated with opening the doors each day.

Check out this handy calculator to work out how much it costs to run an aesthetics clinic.

Should you pay VAT on your Botox? Are confused about VAT in medical aesthetics? Not sure what the rules are?

In this article, we will cover what VAT is, how it applies to medical aesthetic treatments, how to keep accurate records and what could happen if you’re not compliant.

Many aesthetic clinics are introducing Buy Now Pay Later financing options to their service offering to make treatments affordable for their patients. Here are 6 things to think about BEFORE you offer Klarna, Payl8r or GoCardless to your patients.

You quickly realise, when you set up your own aesthetics business, that you need to become not only an expert injector, but an expert marketer, designer, bookkeeper, admin and sales person!

One of the things you should quickly acquainted with is websites, Google, blogs and SEO.

This guide covers the basics every practitioner needs to know about SEO.

The goal of creating a brand is to differentiate your business from your competitors and create a lasting impression in the minds of your customers. Yet, many aesthetic business owners end up following the crowd, blending in, rather than standing out.

Marketing is one element of running an aesthetics business that practitioner often struggle with the most. But it needn’t be that way.

GlowdayPRO is the only aesthetics software that makes marketing your aesthetics business a breeze!

By embracing the concept of treatment plans, courses of treatments and combination treatments rather than standalone treatments you can articulate and document the recommended treatments, cadence and cost across a period of time, rather than simply delivering a single treatment.

Do you know your LTV from your CAC? Do you know who your most profitable patients are? Or do you know how many toxin treatments you need to break even?

Read on to find out why identifying, knowing and nurturing your most profitable patients is critical to your success as an aesthetics practitioner.

Google Trends is a great way to figure out whether there is general interest in particular treatments and whether that interest is growing or stagnating.

Here are a few snapshots from Google Trends which show the underlying interest in certain aesthetic treatments.

Any task that you have done half a dozen times, and need to do half a dozen more probably needs automating!

Automating repetitive tasks saves you time, improves efficiency, increases your margins and allows you to actually focus on your business.

As electronic patient records become the norm, it’s important for you to understand your responsibility in ensuring the software you use has the necessary technical and organisational systems in place.

Do you know how your patient data is stored? And the security measures they have in place?

Earlier this year. the Government announced it is to 'crack down' on unregulated cosmetic procedures and will introduce a licensing regime in England. So what progress has been made and what does it mean for practitioners?