Many practitioners start their businesses with their phone calendar, WhatsApp, bank transfers and pen and paper forms. Whilst it’s a good idea to keep things lean when you start up any business, there are fundamental things that are needed to succeed - processes, systems and automations being crucial.

Understanding your patient journey and putting into place necessary automations BEFORE you begin to market your aesthetics business is an important step that will allow you to focus on marketing your business, rather than spending your time on low value admin tasks that could easily be automated.

Knowing your personal and professional boundaries, communicating them clearly to your patients and enforcing them will help you achieve a version of work/life balance that works for you and prevent you from becoming resentful and burnt out.

Read on to discover how to find, communicate and enforce your boundaries.

Many practitioners set their prices by looking at what their nearest competitors are charging…but this is ALL WRONG!

Understanding your costs BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful aesthetics business. Read on for how to figure out your costs to inform your pricing.

Many practitioners think branding = logo + colours, but it is so much more than that.

Defining your brand BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful clinic.

Read on for how to create your aesthetics business brand.

A comprehensive discussion of the blockers people have when considering aesthetic treatments and how aesthetic practitioners can break them down.

Thinking of starting your own aesthetics business? Read our top ten tips to get you off the ground!

Are you adequately protecting you and your patients by ensuring you go through an informed consent before a treatment? It’s more than a signature.

That uncertainty you feel? The worry? The fear? Every new aesthetics practitioner (and the older ones) feel it too.

Are you at risk of being stung by an ever-growing group of aesthetic treatments scammers? Find out how to protect yourself and your business.

How do you find your ideal patients? Do you have much choice? Why do you need to care? Find out in this article.

Find out if you need to register your aesthetics clinic with the health inspectors in England, Wales, Scotland and Northern Ireland.

Learn why GlowdayPRO is giving patients a first in the medical aesthetics world!

Why are you stressing out about admin, getting back to patients and sending out forms? You don’t have to.

There will be patients who don’t book an appointment with you because they’re worried about the cost. But is this really the problem?