GlowdayPRO Blog

Business advice, marketing tips and news for aesthetics practitioners.


Latest Articles


Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Starting Your Aesthetics Business - Part Five - Establish Processes & Systems

Many practitioners start their businesses with their phone calendar, WhatsApp, bank transfers and pen and paper forms. Whilst it’s a good idea to keep things lean when you start up any business, there are fundamental things that are needed to succeed - processes, systems and automations being crucial.

Understanding your patient journey and putting into place necessary automations BEFORE you begin to market your aesthetics business is an important step that will allow you to focus on marketing your business, rather than spending your time on low value admin tasks that could easily be automated.

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Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Starting Your Aesthetics Business - Part Three - Know Your Numbers

Many practitioners set their prices by looking at what their nearest competitors are charging…but this is ALL WRONG!

Understanding your costs BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful aesthetics business. Read on for how to figure out your costs to inform your pricing.

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Hannah Russell Hannah Russell

Starting your Aesthetics Business - Part Two - Sort Out You Brand

Many practitioners think branding = logo + colours, but it is so much more than that.

Defining your brand BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful clinic.

Read on for how to create your aesthetics business brand.

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Hannah Russell Hannah Russell

How do I Start An Aesthetics Business?

You’re here because you’re either interested in training in aesthetics or you’ve done your foundation course and are now wondering what to do!?

Here are the ten steps you need to start your aesthetics business.

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Hannah Russell Hannah Russell

6 Reasons You’re Not Getting Bookings & How To Fix Them

You've done the aesthetics training course. You’ve set up. Got your clinic sorted. You’re posting to instagram and have told your friends and family

But nobody is booking you : (

Building an aesthetics business from scratch takes time, effort and patience. But there are a few reasons you may not be getting booked, which you’re able to do something about.

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Hannah Russell Hannah Russell

Aesthetics marketing made EASY with GlowdayPro

Marketing is one element of running an aesthetics business that practitioner often struggle with the most. But it needn’t be that way.

GlowdayPRO is the only aesthetics software that makes marketing your aesthetics business a breeze!

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Hannah Russell Hannah Russell

March GlowdayPRO Updates

As those who use GlowdayPRO know, we are always keen to improve the product for both practitioners and their patients, so here’s a round up of some of the lovely features Andy and his team have released this month…so far!

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Guest User Guest User

Beware Of The Botox Bandits!

Are you at risk of being stung by an ever-growing group of aesthetic treatments scammers? Find out how to protect yourself and your business.

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Am I Your Dream Patient?

How do you find your ideal patients? Do you have much choice? Why do you need to care? Find out in this article.

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Guest User Guest User

Are You Thinking About Men?

Boys boys boys! You’ve got a massive pool of patients just waiting for you. Why aren’t you doing more for them?

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Guest User Guest User

Do I Need To Be CQC Registered?

Find out if you need to register your aesthetics clinic with the health inspectors in England, Wales, Scotland and Northern Ireland.

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Guest User Guest User

Let it go! Let it gooooo!

Why are you stressing out about admin, getting back to patients and sending out forms? You don’t have to.

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