GlowdayPRO Blog
Business advice, marketing tips and news for aesthetics practitioners.
Latest Articles
Starting Your Aesthetics Business - Part Five - Establish Processes & Systems
Many practitioners start their businesses with their phone calendar, WhatsApp, bank transfers and pen and paper forms. Whilst it’s a good idea to keep things lean when you start up any business, there are fundamental things that are needed to succeed - processes, systems and automations being crucial.
Understanding your patient journey and putting into place necessary automations BEFORE you begin to market your aesthetics business is an important step that will allow you to focus on marketing your business, rather than spending your time on low value admin tasks that could easily be automated.
Starting Your Aesthetics Business - Part Four - Find & Enforce Your Boundaries
Knowing your personal and professional boundaries, communicating them clearly to your patients and enforcing them will help you achieve a version of work/life balance that works for you and prevent you from becoming resentful and burnt out.
Read on to discover how to find, communicate and enforce your boundaries.
Starting Your Aesthetics Business - Part Three - Know Your Numbers
Many practitioners set their prices by looking at what their nearest competitors are charging…but this is ALL WRONG!
Understanding your costs BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful aesthetics business. Read on for how to figure out your costs to inform your pricing.
Starting your Aesthetics Business - Part Two - Sort Out You Brand
Many practitioners think branding = logo + colours, but it is so much more than that.
Defining your brand BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful clinic.
Read on for how to create your aesthetics business brand.
Marketing Your Aesthetics Business with Social Proof
Marketing any business is challenging, but when you’re in the business of aesthetics, stigma, lack of regulation and building trust make it exceptionally hard.
Social proof, in the form of reviews and before and after photos makes is easier…here’s how…
How do I Start An Aesthetics Business?
You’re here because you’re either interested in training in aesthetics or you’ve done your foundation course and are now wondering what to do!?
Here are the ten steps you need to start your aesthetics business.
10 Tips For Starting Your Own Aesthetics Business
Thinking of starting your own aesthetics business? Read our top ten tips to get you off the ground!
How To Handle Imposter Syndrome
That uncertainty you feel? The worry? The fear? Every new aesthetics practitioner (and the older ones) feel it too.
Beware Of The Botox Bandits!
Are you at risk of being stung by an ever-growing group of aesthetic treatments scammers? Find out how to protect yourself and your business.
Am I Your Dream Patient?
How do you find your ideal patients? Do you have much choice? Why do you need to care? Find out in this article.
Love Island Is Back…Which Side Of The Fence Are You On?
It’s an interesting time to be an aesthetics practitioner when Love Island hits our screens. Love it or hate it your patients are talking about Love Island, are you?
Do I Need To Be CQC Registered?
Find out if you need to register your aesthetics clinic with the health inspectors in England, Wales, Scotland and Northern Ireland.
It’s Okay To Charge Cancellations Fees
Must read! The permission you need to manage unreliable patients!
Introducing The GlowdayPRO Patient Portal!
Learn why GlowdayPRO is giving patients a first in the medical aesthetics world!
Let it go! Let it gooooo!
Why are you stressing out about admin, getting back to patients and sending out forms? You don’t have to.
HOW TO BREAK DOWN PATIENT BARRIERS - COST.
There will be patients who don’t book an appointment with you because they’re worried about the cost. But is this really the problem?
You Can Pick Your Patients!
When you’re used to the NHS, it can feel uncomfortable and intense to say NO to patients, but your business may depend on it.
The Only Way Is Up For Your Aesthetics Business!
The only way is up for aesthetics businesses! The market is growing and it’s being driven by new consumers embracing treatments. How can you grab your slice of the big pie?
When Your Patients Become Customers
It can be difficult for medical professionals to transition from a healthcare setting caring for patients, to a business world charging charging customers. GlowdayPRO looks at some of the common challenges.