GlowdayPRO Blog

Business advice, marketing tips and news for aesthetics practitioners.


Latest Articles


Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Starting Your Aesthetics Business - Part Five - Establish Processes & Systems

Many practitioners start their businesses with their phone calendar, WhatsApp, bank transfers and pen and paper forms. Whilst it’s a good idea to keep things lean when you start up any business, there are fundamental things that are needed to succeed - processes, systems and automations being crucial.

Understanding your patient journey and putting into place necessary automations BEFORE you begin to market your aesthetics business is an important step that will allow you to focus on marketing your business, rather than spending your time on low value admin tasks that could easily be automated.

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Aesthetic Business Hannah Russell Aesthetic Business Hannah Russell

Starting Your Aesthetics Business - Part Three - Know Your Numbers

Many practitioners set their prices by looking at what their nearest competitors are charging…but this is ALL WRONG!

Understanding your costs BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful aesthetics business. Read on for how to figure out your costs to inform your pricing.

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Hannah Russell Hannah Russell

Starting your Aesthetics Business - Part Two - Sort Out You Brand

Many practitioners think branding = logo + colours, but it is so much more than that.

Defining your brand BEFORE you begin to market your aesthetics business is a critical, but often missed, step to building a successful clinic.

Read on for how to create your aesthetics business brand.

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Hannah Russell Hannah Russell

How do I Start An Aesthetics Business?

You’re here because you’re either interested in training in aesthetics or you’ve done your foundation course and are now wondering what to do!?

Here are the ten steps you need to start your aesthetics business.

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Beware Of The Botox Bandits!

Are you at risk of being stung by an ever-growing group of aesthetic treatments scammers? Find out how to protect yourself and your business.

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Am I Your Dream Patient?

How do you find your ideal patients? Do you have much choice? Why do you need to care? Find out in this article.

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Do I Need To Be CQC Registered?

Find out if you need to register your aesthetics clinic with the health inspectors in England, Wales, Scotland and Northern Ireland.

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Let it go! Let it gooooo!

Why are you stressing out about admin, getting back to patients and sending out forms? You don’t have to.

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You Can Pick Your Patients!

When you’re used to the NHS, it can feel uncomfortable and intense to say NO to patients, but your business may depend on it.

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When Your Patients Become Customers

It can be difficult for medical professionals to transition from a healthcare setting caring for patients, to a business world charging charging customers. GlowdayPRO looks at some of the common challenges.

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