Practitioners typically invest thousands in their clinical training and then think “Shit…I’ve got no patients…I better set up an instagram and Facebook profile…Now…what should I post?”

They then follow a ton of other practitioners and re-hash the content they see. And then wonder why their marketing efforts aren’t fruitful.

Very very rarely do practitioners actually put themselves in the shoes of their patients when thinking about marketing. This leads them to work hard on their marketing for limited return and get despondent when they don’t get bookings.

So we’re going to cover some of the fundamentals of marketing and apply them to aesthetic businesses.

The goal of creating a brand is to differentiate your business from your competitors and create a lasting impression in the minds of your customers. Yet, many aesthetic business owners end up following the crowd, blending in, rather than standing out.

At some point, after your initial foundation fillers and toxin training, if you’ve decided aesthetics is a career you want to stick with, you start to think about adding additional treatments and modalities to your aesthetic clinic.

• But how do you know when it’s the right time to invest in a new treatment to offer?

• How do you figure out which is the best one to add?

• And how do you choose a course or device that is going to delight your patients and deliver a great ROI for your clinic?

Email marketing is a no-brainer for aesthetic practitioners. In the time it takes for you to faff about creating a reel, you could have crafted and sent an email to re-engage, build trust, share an offer or educate. It’s no/low cost. All it requires is for you to know your patients and be able to type…which, I hope, you do!

Whilst it can sometimes seem that starting and growing an aesthetics business is IMPOSSIBLE…the fact it’s been done before indicates that it is entirely possible!! From my experience over the last 5 years, here are three characteristics of successful practitioners and ten things they do.

A roundup of 2023 for GlowdayPRO practitioners and a summary of the outlook for 2024.

Aesthetic practitioners that actively cultivate a positive online reputation through client reviews position themselves as trustworthy, client-focused professionals poised for long-term success in an increasingly competitive industry. GlowdayPRO helps aesthetic practitioners collect genuine, patient reviews to supercharge their social proof.

Marketing any business is challenging, but when you’re in the business of aesthetics, stigma, lack of regulation and building trust make it exceptionally hard.

Social proof, in the form of reviews and before and after photos makes is easier…here’s how…

How do you support existing and potential aesthetic patients, and remain top-of-mind, throughout their aesthetics journey without having to do all of this manually? AUTOMATIONS!

Read on for tips on how to figure out what to automate and how to create a phenomenal patient journey.

One of the places many people check out practitioners in on Instagram.

It is crucial that you deliver the information they are looking for in a consistent, authentic and accessible way, across all channels.

Here’s a quick guide to what you should put in your highlights.

Deciding where to set up your aesthetics business is a BIG decision…but have you made sure you have ALL the information you need to make figure out the PERFECT PLACE for your aesthetics clinic?

Here are 8 things you need to consider when choosing the best location to launch your aesthetics business.

Here is a summary of the licensing proposals, the remit of the first open consultation and some of the frequently asked questions about the potential changes to aesthetics practice in England.

Automated post-treatment emails are an opportunity for you to not only communicate important post-treatment advice, but they are an overlooked and untapped communication channel.

Here’s how to level-up your post-treatment email to deliver great customer service & boost your business!

Often, businesses focus their marketing efforts on social media, Google and above-the-line marketing, but many overlook the power of referrals.

A successful referral programme can amplify the voices of your advocates.

Read on for 5 things to consider when you’re creating a referral programme for your business.

Discover tried-and-tested pricing strategies for aesthetics businesses that can help you attract the right clients and maximize profitability. From cost-based and value-based pricing to competitive and premium pricing, explore different approaches to find the ideal pricing strategy for your aesthetics business.

You’re here because you’re either interested in training in aesthetics or you’ve done your foundation course and are now wondering what to do!?

Here are the ten steps you need to start your aesthetics business.

Knowing where to start with marketing when you launch your aesthetics business is a minefield!

Here are 10 FREE online courses to help you get up-to-speed with all things marketing, content and social media.

GlowdayPRO isn’t like other aesthetics software. It’s a single platform designed to help you run, market and grow your aesthetics business.

Read on to find out how GlowdayPRO is better and different.

Read the full notes from the recent tribunal which determined that the services provided by a cosmetic clinic were not VAT exempt.

The tribunal determined that the treatments carried out by the appellant were not medical treatments and should have been standard rated.

In the absence of you being able to meet and greet every potential patient, patients use heuristics - mental shortcuts - to make decisions about whether you’re the right practitioner for them. The conclusion they come to when viewing and appraising these heuristics determines whether you’ve made it onto their consideration list, and ultimately, whether they book you.

So, how do you demonstrate that you’re an expert, trustworthy practitioner, who will deliver amazing results, without causing harm, all through a phone screen?